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ohii - URBAN OUTFITTERS
discovery
dream
magic
reality
Mocu Design helped Orchard save major capital by allowing the company to do market testing and manufacturing cost estimates with visual product representations. This assured target market interest and understanding for the brand before committing to production. Mocu Design provided detailed 3D design and visual renderings of twelve new products and packaging to complete the ohii product line.
UI/UX
Urban Outfitters beauty brand, ohii was launched in 2018. It’s expanding further more for the Gen Z market. ohhi started out with five essential products. Mocu Design was hired to conceptualize how the complete family line of product would be visually presented, keeping the same brand identity.
Research
Concept Generation
3D Modeling
Media Coverage / Rewards
3D Renderings
Packaging
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